The UK Software Management and Licensing Conference

The One Essential Software Asset Management (SAM) Conference

Software Industry Research Board (SIRB), a leading advisor on Software Licence Management, is bringing together industry leaders from the Software community to share success and experience and further your knowledge and progression of effective licence management processes, policies and procedures.

21st April 2010 – Madejski Stadium, Reading, RG2 0FL.

DISCOUNTS AVAILABLE FOR ONLINE BOOKINGS UNTIL 31st MARCH 2010

This event is sponsered by: SIRB, Computacenter, Phoenix Software, Microsoft, Oracle, IDC, FrontRange Solutions

An opportunity for you to take advice from experts to practically achieve your required goals for Software Asset Management (SAM)

Research shows that an overwhelming majority of UK organisations are failing to address all areas of SAM management. The Software Industry Research Board is bringing together your peers, industry leaders and customers with successful SAM stories, to share with you their knowledge and experience so that you can work even more effectively to achieve all your SAM goals.

Who should attend?

CIOs, IT Directors, IT Managers, Compliance Officers, Internal Audit Leaders, CFOs, Financial Directors, CPOs, Purchasing Specialists, Procurement Directors & Managers, Strategists & Technicians responsible for SAM, corporate compliance, governance & risk.

In keynotes and a series of workshops you will hear
and learn about:

Business Editor of The Times, Ian King, will share his views on the impact the economic climate has on IT practices and strategy
An executive summary of recent findings from IDC SAM research project, with results you can use to support any SAM business case
Licensing requirements for both SaaS and the Cloud
Milestones to move up the SAM maturity curve and reap the extended benefits
Real world customer experience demonstrating how to get to grips with effectively managing your licenses
Achieving the ISO SAM standard in stages
IT software asset management and beyond
How to take the steps towards software licence compliance with SAM

SIRB 2009/10 research project conducted by IDC

Of the 600 UK organisations surveyed:

An overwhelming majority are failing to address all areas of SAM
Most are continuing to expose themselves to the higher costs associated with over-purchasing and also liability for licence overuse
A majority are merely dabbling in SAM and not exploiting their ROI and realising true benefits
Only those that identify themselves as more mature with regards to SAM are recognising ROI and making cost savings of up to 20%

This event aims to provide knowledge and share experience to address specific barriers that can hinder the progression of SAM maturity. SIRB aims to offer advice and guidance to overcome the issues and define the steps to achieve an effective SAM programme that delivers a return on your investment.

Agenda

Time

9.00 Registration and Event Exhibition Opens

9.30 KEYNOTE 1: The economic climate and its impact on IT practices and strategy
Ian King, Business Editor, The Times
The broader economic climate is affecting businesses both large and small and it is those identified business trends that will ultimately affect enterprise IT practices and strategy. The trends will also bring business and technology stakeholders closer together, especially where pure economics drive enterprise IT decisions. This will create a critical crossroads during this decade impacting on workforce, consumers, business, government and society.

10.00 KEYNOTE 2: SAM maturity in the UK market – 2010 UK research
Alex Hilton – Chairman, Software Industry Research Board (SIRB)
An overwhelming majority of UK organisations are failing to address all areas of Software Asset Management. The SIRB annual survey of the UK commercial and public sector organisations is designed to understand changing attitudes, practices and perception of the issues surrounding effective software asset management. The speaker will share those results, drawing conclusions and providing advice for best practice adoption to assist organisations in mapping their current maturity and the key steps needed in any business to ensure control is achieved and maintained.

10:30 Coffee Break and Event Exhibition – 30 minutes

11.00 WORKSHOP 1: Oracle, the customers experience
Commitment to the customer experience and driving customer satisfaction is paramount. Enabling customers to manage software compliance risk through the delivery of expert advice and education is key. Learn from customers about their experience of 3 simple words education, equip, enable.

11.00 WORKSHOP 2: Considerations for outsourcing your SAM programme
Many organisations lack the resources, skills or time to develop and run a mature SAM process internally. This session will work through the key considerations when looking to advance your SAM maturity including options for outsourcing or using a managed service provider.

11.00 WORKSHOP 3: Achieving ISO SAM in stages
ISO SAM for processes (“dash 1”) has been around for over three years. While considered good for its comprehensiveness, it has been viewed as too ambitious by some organisations. It is therefore now being revised to allow attainment in tiers, with no requirement to proceed further than an organisation wishes. The first tier is for ‘trustworthy data’, also sometimes called ‘repeatable licence compliance processes’. This session will give an overview of the proposed update, including what is covered in each tier. The session will also briefly cover other ISO SAM developments, including “dash 2” for software identification which has recently been published.

11.00 WORKSHOP 4: Key requirements and milestones to move up the maturity curve
Based on the results of the 2009/2010 SIRB research 91% of the 600 organisations surveyed need significantly more work in managing their SAM programme to enable them to reap the benefits and significant cost savings that an effective SAM programme can deliver. This sessions will walk you through the operational and technical requirements that an organisation needs to have firmly in place in order to move from one level of SAM maturity to the next. It will outline the benefits that an organisation can typically expect to gain by progressing through the levels of SAM maturity.

12.00 WORKSHOP 5: Next Generation SAM – Bringing it all together – reducing software spend costs whilst improving user satisfaction
The capability of SAM has come a long way from simply identifying what software is installed on machines within an organisation. Customers are now realising the benefits and additional cost savings of using integrated technologies that work together to achieve advanced SAM process automation and seamless software harvesting. Understand how your users can be supported for their application requirements through a self-request service catalogue, whilst integrated technologies such as software inventory, software usage, software catalogue, software virtualisation and software delivery work together to deliver a cutting-edge SAM service within an organisation.

12.00 WORKSHOP 6: Moving beyond asset management
FrontRange will discuss how organisations can consider the key milestones to develop their IT maturity beyond Software Asset Management. Focusing on an overall service management strategy in either a premise or SaaS environment. They will outline the IT lifecycle designed to improve service levels and productivity, deliver best practices and standardisation, and align IT to the delivery of business value.

12.00 WORKSHOP 7: SaaS and Cloud Computing within your software strategy
The software marketplace is seeing significant increases in rapid deployment of SaaS and cloud based offerings . This session will look at key drivers for using SaaS in your software strategy and factors which will affect your choice when considering SaaS in your environment.

12.00 WORKSHOP 8: Taking the steps towards licence compliance and effective licence management with SAM
Learn directly from the experience of a well known UK organisation as they explain why and how they embarked on a SAM project. This session will provide insight into how the project was structured, who owned it and who was involved from across the business and why. It will cover the terms of reference and the approach that was taken to achieve licence compliance, including issues encountered and addressed along the way and also provide practical guidance on best practice.

13.00 Lunch Break and Event Exhibition – 1 hour

14.00 WORKSHOP 9: SaaS and Cloud Computing within your software strategy
The software marketplace is seeing significant increases in rapid deployment of SaaS and cloud based offerings . This session will look at key drivers for using SaaS in your software strategy and factors which will affect your choice when considering SaaS in your environment.

14.00 WORKSHOP 10: Taking the steps towards licence compliance and effective licence management with SAM
Learn directly from the experience of a well known UK organisation as they explain why and how they embarked on a SAM project. This session will provide insight into how the project was structured, who owned it and who was involved from across the business and why. It will cover the terms of reference and the approach that was taken to achieve licence compliance, including issues encountered and addressed along the way and also provide practical guidance on best practice.

14.00 WORKSHOP 11: Achieving ISO SAM in stages
ISO SAM for processes (“dash 1”) has been around for over three years. While considered good for its comprehensiveness, it has been viewed as too ambitious by some organisations. It is therefore now being revised to allow attainment in tiers, with no requirement to proceed further than an organisation wishes. The first tier is for ‘trustworthy data’, also sometimes called ‘repeatable licence compliance processes’. This session will give an overview of the proposed update, including what is covered in each tier. The session will also briefly cover other ISO SAM developments, including “dash 2” for software identification which has recently been published.

14.00 WORKSHOP 12: Oracle, the customers experience
Commitment to the customer experience and driving customer satisfaction is paramount. Enabling customers to manage software compliance risk through the delivery of expert advice and education is key. Learn from customers about their experience of 3 simple words education, equip, enable.

15.00 WORKSHOP 13: Moving beyond asset management
FrontRange will discuss how organisations can consider the key milestones to develop their IT maturity beyond Software Asset Management. Focusing on an overall service management strategy in either a premise or SaaS environment. They will outline the IT lifecycle designed to improve service levels and productivity, deliver best practices and standardisation, and align IT to the delivery of business value.

15.00 WORKSHOP 14: Considerations for outsourcing your SAM programme
Many organisations lack the resources, skills or time to develop and run a mature SAM process internally. This session will work through the key considerations when looking to advance your SAM maturity including options for outsourcing or using a managed service provider.

15.00 WORKSHOP 15: Next Generation SAM – bringing it all together - reducing software spend costs whilst improving user satisfaction
The capability of SAM has come a long way from simply identifying what software is installed on machines within an organisation. Customers are now realising the benefits and additional cost savings of using integrated technologies that work together to achieve advanced SAM process automation and seamless software harvesting. Understand how your users can be supported for their application requirements through a self-request service catalogue, whilst integrated technologies such as software inventory, software usage, software catalogue, software virtualisation and software delivery work together to deliver a cutting-edge SAM service within an organisation.

15.00 WORKSHOP 16: Key requirements and milestones to move up the maturity curve
Based on the results of the 2009/2010 SIRB research 91% of the 600 organisations surveyed need significantly more work in managing their SAM programme to enable them to reap the benefits and significant cost savings that an effective SAM programme can deliver. This sessions will walk you through the operational and technical requirements that an organisation needs to have firmly in place in order to move from one level of SAM maturity to the next. It will outline the benefits that an organisation can typically expect to gain by progressing through the levels of SAM maturity.

16.00 Coffee Break and Event Exhibition – 30 minutes

16.30 Virtualisation and software licensing – Plenary session (all delegates)
With the economic viability of virtualising your environment improving, more organisations will need to consider their requirements within a virtualised datacentre or VDI in detail. This session will look at some of the key considerations and issues from a software licensing perspective when implementing or managing a virtualised environment.

17.00 Alex Hilton – Chairman, Software Industry Research Board (SIRB)
In this last 10 minute session Alex will summaries the activities of the day, highlight the key messages and clarify the take aways.

17.10 Event Exhibition